Adoption of QR Code Menu for Making Order: An Extended UTAUT2 Approach
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Abstract
Research Aims: This study aims to test the adoption of QR code menus model that incorporate the concept of epistemic value in the UTAUT2 model, in the context of Indonesian cafés.
Design/methodology/approach: This study employed a quantitative approach. Data were collected from 206 respondents through a purposive sampling strategy. The analysis was conducted using the Partial Least Square Structural Equation Modeling (PLS-SEM) method with the SmartPLS 4.0 software.
Research Findings: The adoption of QR code menus is significantly driven by several key factors. Effort expectancy, social influence, habit, and epistemic value all play a significant role in motivating individuals to use this technology. However, performance expectancy and facilitating condition do not have a significant impact on adoption. This suggests that while ease of use, social acceptance, routine behavior, and a desire for novelty are crucial, the perceived benefits and availability of supporting resources are not primary motivators for use.
Theoretical Contribution/Originality: This study offers empirical evidence of the implementation of extended UTAUT2 (i.e., the integration of epistemic value in the model) in the specific contexts of behavioral intention and usage of QR code menus in Indonesian café.
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