Acceptance Analysis of The Use of The iMagelang Application at Magelang City Library Using The Technology Acceptance Model (TAM)
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Abstract
Tujuan Penelitian: To analyze the acceptance of the iMagelang application by users in Magelang City.
Desain/metodologi/pendekatan: A quantitative method with a survey technique was used to collect data through questionnaires from a sample of 95 respondents.
Temuan Penelitian: The research results indicate that the variables Perceived Ease of Use and Perceived Usefulness have a positive and significant effect on the variable Behavioral Intention to Use. Additionally, Perceived Ease of Use has a positive and significant effect on Perceived Usefulness, and Behavioral Intention to Use has a positive and significant effect on Actual Usage.
Kontribusi Teoretis/Orisinalitas: The theory used is the Technology Acceptance Model (TAM), which consists of four variables. The data were processed using SmartPLS with the assistance of Microsoft Excel.
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