DOI: https://doi.org/10.47153/jbmr51

Published: 2024-01-31

Articles

Theory of Planned Behavior: The Effect of Financial Literacy and Risk Tolerance on Investment Intention

Anisa Aulia Rizani, Ernie Hendrawaty, Nindytia Puspitasari D.
Fullpaper.pdf

Leveraging on the parent brand image to build brand extensions: a consumer's perspective on the Clover Tropika brand

Eugine Maziriri
Fullpaper.pdf

The Impact of City Branding and City Image on Revisit Intention Mediated Tourist Satisfaction A Case Study of Tourists

Muhammad Sahal, Nanang Suryadi

046-067

Fullpaper.pdf

Determinants of Wholesale traders' participation in the purchasing consortium in Mbarara City, Uganda

Sarah Nabachwa, Annah Amwikirize, Medard Twinamatsiko
Fullpaper.pdf

An integrated model of Brand Experience and Brand Loyalty: an examination of the mediation effects of customer satisfaction and brand trust

Dana Ananda Noprianta, Mugiono Mugiono, Ida Yulianti

086-104

Fullpaper.pdf