Broadsheet Media Coverage of Stock Market Fluctuation in Nepal: A Content Analysis
Main Article Content
Abstract
Information plays a vital role in the trading process on the stock market. The buying and selling prices are not only influenced by demand and supply of the listed stocks among investors and traders but are also important for intraday traders. Hence, looking at the importance of information related to the stock market, the media houses cover the news, make covers, post breaking news, and do other journalistic reporting on the stock market. Therefore, the paper conducted a quantitative content analysis of the media coverage of the Nepalese stock market by the two national broadsheet daily newspapers. The paper found that stock market fluctuation coverage was more covered by the private-owned broadsheet Nepalese newspaper than the government-owned broadsheet Nepalese newspaper. Similarly, the tone of the coverage of the stock market was determined by the trend of the stock market. The bullish market was represented by a positive tone, and vice versa. Similarly, a large number of headline news stories were printed in the broadsheet newspaper by both government-owned and private-owned broadsheet newspapers. Nevertheless, the media coverage of the Nepalese stock market has been just a formality for the national-level broadsheet newspapers, as the investors have been getting real-time-based information through online portals that are completely devoted to reporting on the stock market.
Article Details
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.