Main Article Content
This study to measure the influence of social responsibility on consumer purchasing decisions to buy Rabbani products. This research uses quantitative research using multiple linear regression analysis which has 4 studies. The technique of collecting data by distributing questionnaires. Samples were taken as many as 100 respondents who were given to Rabbani customers in the City of Salatiga. The results showed that there was an influence between corporate social responsibility, corporate image and brand image on purchasing decisions. The results of path analysis show that corporate image and brand image mediate corporate social responsibility in purchasing decisions.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.